Tar - a new perfume brought to you by GDOT

A couple of years ago, the Georgia Dept. of Transportation had an ad campaign blitz to warn the public of city wide repaving of the area interstates. They had a riot of a radio spot that touted 'Tar' as the next hot personal aroma. It was fantastically done. Wish they'd bring it back as some sort of PSA telling motorists where major construction was to occur.